For bootstrapped SaaS founders
Your Stripe dashboard
is lying to you about
your real MRR
Stripe's built-in MRR is approximate and undocumented. Gleam calculates your actual MRR, new, expansion, contraction, and churn, and tells you in plain English every morning.
> Read-only access. 60-second setup. No credit card for trial.
// Monday, March 30 · good morning
Real MRR
$8,340
↑ $89 from yesterday
Net new MRR
+$340
this month
Churn MRR
−$149
2 customers
Month forecast
$8,580
↑ 2.9% vs last mo
Recent churn
The problem
You check Stripe
ten times a day and still
don't know if you're growing.
Stripe was built for processing payments. Its analytics were bolted on later. The result is a dashboard that buries the three numbers founders actually care about.
Stripe's MRR figure is an approximation
Stripe admits in their docs that their MRR calculation is estimated. Annual plans are included at face value instead of normalised to monthly. Trials skew the number. You're optimising based on a metric that isn't real.
You find out about churn too late
A customer cancels. Stripe logs it. You find out three days later when you happen to be on the right tab. By then they're cold. A same-day alert is the difference between a save and a loss.
ChartMogul is $99/mo and built for CFOs
The incumbent tools were designed for funded companies with finance teams. You're a founder checking your phone at breakfast. You don't need a cohort analysis dashboard. You need three numbers and an alert.
What you get
Everything you need.
Nothing you don't.
Five features. All of them things you'd check every morning. None of them things you'd need a tutorial for.
Real MRR, not Stripe's estimate
Annual plans normalised to monthly. Trials, paused, and past-due subs handled correctly. The number you tell investors is finally the number you see on your dashboard.
In MVPNew / expansion / churn breakdown
Know exactly where your MRR came from and where it went. New signups, plan upgrades, downgrades, and cancellations, each tracked separately, every day.
In MVPMonth-end forecast
At your current growth and churn rate, where does MRR land on the last day of the month? Updated daily. No spreadsheet required.
In MVPDaily digest at 8am
One email. Plain English. "Yesterday: 2 new subscribers (+$178 MRR), 1 churn (−$49 MRR). You're on track for $8,900 this month." That's it. No login required to get the value.
In MVPSlack churn alerts
The moment a customer cancels, a message hits your Slack: who they were, how long they'd been paying, and how much MRR you just lost. While they're still reachable.
Coming week 5Multi-platform (Paddle, LemonSqueezy)
Not everyone runs on Stripe. Paddle and Lemon Squeezy connectors are next. One dashboard for all your revenue, regardless of processor.
Coming month 2Daily digest
Your revenue report,
before you open your laptop.
An email you'll actually read. Delivered at the time you choose, in the timezone you're in.
- 01
Plain English headline, not a table of numbers. A sentence that tells you how yesterday went and what it means for the month.
- 02
Every churn listed by name, with their tenure, LTV, and the MRR you lost. Not just a count. Names you can act on.
- 03
Forecast update, where you'll end the month if current momentum holds. Recalculated fresh every morning.
- 04
Trial expiry warnings, customers whose trials end in the next 3 days, with the MRR at risk. Enough time to reach out.
from: digest@gleamrevenue.com
Monday morning: you're up $89 MRR
Morning, Alex,
Good day. MRR grew $89 with no churn.
Churn this week (2)
Objections, answered
Things you're about to think.
In the interest of not wasting each other's time.
“I was checking Stripe before I got out of bed every morning. I just wanted to know if I was growing. Turns out I was making it harder than it needed to be.”
- Every Indie Hacker, eventually
Pricing
Straightforward. No surprises.
Cheaper than one churned customer's MRR. Cancel anytime. 14-day free trial, no credit card required.
Starter
$29
per month
- -1 Stripe account
- -30 days history
- -Daily email digest
- -MRR breakdown
- -Churn feed
- -Month-end forecast
Pro
$59
per month
- -3 Stripe accounts
- -Full history
- -Daily email digest
- -Slack churn alerts
- -MRR by product/plan
- -Trial expiry warnings
Team
$99
per month
- -Unlimited accounts
- -Multi-user access
- -Everything in Pro
- -Priority support
- -Early feature access
- -Paddle + LemonSqueezy
14-day free trial on all plans · No credit card required · Cancel anytime
Know your real numbers
by tomorrow morning.
Connect your Stripe account in 2 minutes. Your first digest lands at 8am.
Read-only access · No credit card · Cancel anytime